This podcast launch guide will help you as a business owner start your podcast so you can reach your ideal audience.
Why should you start a podcast?
Creating a podcast allows you to reach a different audience group.
Some people might like reading content, others may like watching videos, while others may like listening to podcasts.
That is why repurposing your content is important.
Covering all your bases - written, video and audio contents - will help you reach a wider audience which you cannot reach if you focus on one alone.
Why are you starting your podcast?
Asking this question will keep you on the right track and keep you motivated to get your podcast going.
Who is your target audience?
Just like in creating marketing plans where you create a "buyer persona," your podcast should have a "listener persona."
Make a commitment and record at least 5 episodes for your podcast launch so you will never run out of content
At the podcast launch, I recommend you have 3 episodes launched all at the same time. The reasoning behind this is that if people like you podcast, then they will likely look for and listen to other episodes.
The other 2 are what we call buffer content so you don't feel overwhelmed to record new episodes of your podcast.
Get your podcast details straight
- What is the title of your podcast?
- What podcast keywords would you like to rank for?
- What is your podcast description (remember to include your keywords here for SEO)?
- Get your podcast artwork created - maximum of 3000px X 3000px
Plan your podcast structure
- What is your podcast intro?
Here is a podcast intro suggestion for you:
Welcome to the (YOUR PODCAST NAME) the show for (IDEAL LISTENER) looking to ( GOAL/IDEAL OUTCOME FOR LISTENERS) I’m your host (YOUR NAME + credentials ). Thanks for spending time with me today.....
- List 10 topics and 10 potential guests for your podcast
Get your podcast equipment
- Get software for your podcast
- Zoom is recommended
2. Get your podcast equipment
- My recommend podcast microphone for beginners is the Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone
3. Create 3 test recordings to make sure that your software and hardware are working properly
Schedule your interviews
- Schedule your guest interview at least 2 weeks in advance
- You can use a scheduling tool like Calendly to make scheduling easier
When interviewing your guest
- Thank the guest and make them feel comfortable by asking questions about themselves and what they do
- Let the guest talk, listen, and ask follow up questions
- Add to the conversation
- Ask the guest where the audience can learn more about them
Editing and publishing your podcast
- You can edit your podcast using Garageband for Mac, Audacity, or Adobe Audition
- If you don't want to edit your podcast, or don't have the skill for it, hire someone to do it for you
- Create the show notes for your podcast
- Publish your podcast in your podcast hosting platform
- Publish your podcast in your blog
- Share your podcast in your social media platforms
- Email your guest that the podcast is LIVE
That's it! And enjoy podcasting.